The Joy of Fred Blog » Behind The Scenes

Fred Hearts AT

‎Posted March 05, 2010 in Behind The Scenes, Our Friends. Tagged with .

The Fred studio is a lean, mean, socially-awkward machine and when we're featured on Apartment Therapy we feel like one of the 'cool' kids. AT has been good to us over the years — featuring dozens of our products from Fisticup to our party goods and tableware and coverage of the annual Housewares Show. We love reading all the comments (good and bad) which have a big influence on us as we create the next season's line. So we want to say a big THANK YOU to the gang at Apartment Therapy (and its band of merry followers)!  xoxo <3 <3 <3

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Fun with Flow Charts

‎Posted March 01, 2010 in Behind The Scenes, Just For Fun, Stuff We Like. Tagged with .

We need a poster-sized version of this in the Fred studio. Not for the designers, mind you, but perhaps for someone who might answer to the name "Fred." (via swissmiss)

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Crash Blossoms

‎Posted February 24, 2010 in Behind The Scenes, Just For Fun. Tagged with .

All of our copy wrangling is done right in the studio — from the double entendres to the classic witticisms and idioms. So when this article came across our desk about the newly coined "crash blossoms" we had to share it. Defined as "a label for such infelicitous headlines that encourage alternate readings" you'll find them in such hilarious headlines as: “Giant Waves Down Queen Mary’s Funnel” and “Gator Attacks Puzzle Experts” We think the headline writers knew exactly what they were doing…

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