The Joy of Fred Blog
Posted November 10, 2007 in Commentary, Publicity. Tagged with .
On Monday Nov 12th, the RI chapter of the AIGA and ISDA have invited Fred and the good folks at Bob's Your Uncle to talk about our products, design approaches and whatever else we feel like ranting about. If you're in the Providence area, we'd love to see you there. Grab the poster and relevant info
HERE.
Be the first to comment »
Posted November 02, 2007 in . Tagged with .
Stephanie Dickison is a journalist, writer and critic, as well as an extremely busy blogger. She found the time recently to play with a long list of Fred items and review them for her readers. We think she liked them. Read the rave review of a new Fred convert
HERE.
Be the first to comment »
Posted October 31, 2007 in . Tagged with .
The cassette tote made world news, featured in the Ukranian Newsweek Magazine, "Vlast Deneg". It's an article on the resurgence of the cassette icon in pop culture product and fashion design. Our translated interview went something like this:
Q: Why did you choose image of cassette tape for design? Does it have any special meaning for you?
A: The cassette tape was a big part of my life growing up in the 80's. I loved music, and carried shoe boxes full of tapes with me wherever I went. There was always that inevitable point when your car would decide to eat your favorite Led Zeppelin album. The music would start to slow to a dull moan. You would quickly hit the eject button to try to save it before it was too late, only to pull out streams of your lost tunes. You could try to wind it back in, but it was never the same. This was the inspiration for the bag. The handles are actually made to look like the tape getting pulled from the cassette. To read the article (or try to) click
HERE.
Be the first to comment »
Posted October 29, 2007 in . Tagged with .
Reader's Digest scoured the globe for thirty-three must have items to make your life better. Our Twist and Spout, by our friend Nicolas Le Moigne gets recognition for his native Switzerland. See the article
HERE.
Be the first to comment »