Posted October 31, 2007 in . Tagged with .
The cassette tote made world news, featured in the Ukranian Newsweek Magazine, "Vlast Deneg". It's an article on the resurgence of the cassette icon in pop culture product and fashion design. Our translated interview went something like this:
Q: Why did you choose image of cassette tape for design? Does it have any special meaning for you?
A: The cassette tape was a big part of my life growing up in the 80's. I loved music, and carried shoe boxes full of tapes with me wherever I went. There was always that inevitable point when your car would decide to eat your favorite Led Zeppelin album. The music would start to slow to a dull moan. You would quickly hit the eject button to try to save it before it was too late, only to pull out streams of your lost tunes. You could try to wind it back in, but it was never the same. This was the inspiration for the bag. The handles are actually made to look like the tape getting pulled from the cassette. To read the article (or try to) click
HERE.
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